Founding a Design Hackathon
In 2017 I co-founded Dash, a multidisciplinary design hackathon at Aalto University. My co-lead Axel Cedercreutz and I gathered a team of ten and sold the idea to sponsors and the community: eight months later Dash ran with a 40k€ budget, partners such as Fazer and EA Games, around 40 volunteers and 200 participants. New teams have made it annual since. Selling a function that does not exist yet, to people who have not asked for it, is a skill I have used in every job since.
Understand + Align + (Re)design
